In this episode of Academy TV we introduce you to a relative new role within the wedding industry – The Wedding Designer. Wedding designers are inspired by beauty; they are masters of finesse and style. When you walk into a beautifully styled reception space you are witnessing the work and vision of the designer who, along with a stylist and decorator has considered every fine detail; down to the grain of the ribbon that ties around the napkin.
We like to think of the wedding designer as being like an interior designer. They will design the concept and then build, source and book all the elements required to bring the concept to life. The designer will manage the production as well as the execution on the day to ensure the concept is brought to life successfully and aligns with the final design. The wedding designer is the creative visionary who works very closely with a couple to ensure the day is imbued with personal details and an authentic style. A wedding designer’s main responsibility is to design a concept that reflects the couples personalities and sense of style whilst considering how the guests will use the space and the experience they will have from beginning to end. The design should also complement the space and budget. A wedding theme or impressive space no longer cuts it in terms of an unforgettable celebration. If a bride and groom want their wedding to be truly theirs, and truly unforgettable, they’ll need a wedding designer to weave their personalities and individual styles throughout the design.
A good wedding designer will fall in love with the couple, their families and their story. They will consider the guests too, and everything they will experience from the moment they arrive to the moment they leave. The biggest enemy of design is boredom. A brilliant wedding designer will always ensure there are focal points to capture the attention. It is a well-known theory of modern interior design that function dictates form. But in the world of weddings, where beauty is paramount, often form comes first, or form and function are conceptualized separately and then fitted together like pieces of a puzzle. Therein lies the job of a designer.
Just to be clear about how they differ from a wedding planner, you need to think of a wedding planner as the architect and the designer, as we mentioned earlier, as the interior designer. A wedding planner will source, book and manage all of the traditional wedding elements – celebrant/priest, caterer, photographer, videographer., hair and make-up, dress designer, entertainers, transport, florist/flora designer, stylists, stationer, rental company, lighting & AV etc. They will manage the overall wedding budget and then plan the run sheet of the day. They are there on the wedding day to manage all the suppliers and make sure things run on schedule. Whilst they aren’t creative, they ensure the practical elements are in place so the aesthetics can be realised.
Brought to you by The UK Academy of Wedding and Event Planning – http://www.weddingplanningacademy.co.uk/ the Wedding Wednesday Report will be brought to you each week on a Wednesday and is a short video report that is perfect for the busy wedding professional looking for bite sized information in an easy to watch format packed with ideas to take away.
Filming by Tom Ross -http://www.tomross.tv/ | Editing by Dan Flanders – http://danflanders.co.uk/ | In partnership with Sprae PR – http://sprae.co.uk/