Today we feature another of our Tip Tuesday blogs after kick starting the blog features last week where we revisited one of our articles that has been featured in Attire Bridal Magazine. So this week we have decided to take a look back at another article that I have written over the past 18 months for Attire and this week we feature our second article featured in Attire Bridal November and December 2013 issue ‘Social Media’
By this time most people and businesses have now accepted that social media is key and is a necessary part of the marketing mix whether you are a big or small business. But it can be a bit of a mine field out there and with more sites popping up all the time there is even more confusion surrounding them all. They all offer different experiences and they all have different functions that they can offer you and your business.
Most people have heard about Facebook, Twitter, YouTube, Google+ and LinkedIn but there are lots more different social media platforms out. There are some that are becoming really popular with more and more people joining in and there are some that are just starting to emerge and are just waiting for the surge of people to join in. But before you start using these new social media platforms you have to define your goals so whether you want to increase brand awareness, engage in conversation with future potential customers or even increase traffic to your website or blog if you have a goal in mind it helps when choosing the type and style of social media you want to use and also working out which ones work best for you and your business.
I have chosen two photo sharing, two pinning and three video sharing platforms some of which have recently become increasingly popular by the day and ones that are relatively unknown in the UK but are easily as beneficial as the others.
PHOTOSHARING SOCIAL MEIDA PLATFORMS
INSTAGRAM – here is our Instagram account
Instagram is a fun and quirky way to share your life with friends, family and customers through a series of pictures and recently added feature of short videos. Snap a photo with your mobile phone, iPad or Android device then choose a filter to transform the image into a memory to keep around forever. Instagram is designed to allow you to experience moments in your friends’ lives through pictures as they happen. For those of you, who are unaware of Instagram it is basically an online photo sharing and social networking site that let people take images, add filters, text and effects to them before sharing them with people on other social media sites including twitter and Facebook. Instagram also recently added a video feature which now means that you can also record between 3 and 15 seconds of footage and then share it the same way as a photo was previously shared.
Urturn about is relevantly new to the UK and is a social platform designed for self-expression that lets people interact with others online and it is the first of its kind when it comes to offering users the chance to use captions and expressions including quotes, #tags footnotes, V’s, Hot or Not, This or That and more. Urturn can be used on mobiles devices as well as on desktops and laptops. You can search for posts by looking for and you can categorise your posts and make it easier for others to find your posts. You can also tag people to posts the same way that you do on Twitter by using the @ sign.
MOOD BOARD & PIN BOARD SHARING PLATFORMS
PINTEREST – ere is our Pinterest account
For those of you who are unaware of Pinterest it is basically a mood board site or as Pinterest call it a pin board style photo sharing tool that helps you discovering new images and collecting images that you love. You then create and name a board and pin the images you have found and love into that board. You can pin it, bookmark them and you can even upload new images into boards which in turn other people can then discover and re-pin into their boards. If you find someone maybe a wedding magazine that has a lot of boards you can follow them and their boards and then their new images will appear on your home feed offering you more inspiration. You can create as many boards as you want and you can pin as many images as you want into your different boards and create ideas for different themes. So where you are planning a wedding or you just want to share inspiration with your customers this is a great way of sharing with people.
Lover.ly started in the US and is the first search engine for weddings where you can search, save, shop and share all things wedding. It can help customers discover the latest trends, search by colour or theme and explore specific wedding categories for example decorations, flowers, cakes, wedding dresses, bridesmaid dresses to grooms wear and more. Similar to Pinterest, Lover.ly has a continuous feed of images that you can love or you can save the images that you have found and put them onto pin boards which Lover.ly call bundles and once you have completed your bundles you can then share these with other people. One added feature on this is that if a customer saves an image that they love they can then shop and find out where they can get the product that they love from.
VIDEO SHARING PLATFORMS
Keek is a free video sharing platform that allows you to upload video status updates up to 36 seconds long which are called “keeks”. You can then post ‘keeks’ to the Keek website using a webcam or via the Keek mobile apps for iPhone, Android, BlackBerry, or Windows Phone. These can then be either just posted on the Keek website or they can be shared with other people via email, SMS or other social media sites and there is also an embed option which allows you to embed your keeks into a blog or website. You can also reply back to other peoples ‘keeks’ with text or video comments which are known as “keekbacks”. As with some of the other sites you can follow and subscribe to other people on Keek as well so you can see their latest videos on your home page as soon as you log on and you can also select the most popular, featured, Top 100 and more.
Vine is a mobile sharing service that enables its users to create and share short video looping clips of a maximum 7 seconds long which can be public or private and once posted they will not only appear on your personal Vine profile but you can also post them on Twitter and Facebook.
Vimeo is a US based video sharing platform which is very similar to YouTube where users can upload, share and view videos. Vimeo makes it easy for you to upload videos, connect with people, share your videos with customers, family friends and more and also explore other people’s videos. Vimeo even have a Vimeo Video School which can help anyone pick up new skills or sharpen existing ones that you may already have.