On our Tip Tuesday blog this week we are looking at What is Public Relations and What can it do for you? The concept of public relations is slightly confusing one and is often associated with glamorous lunches and designer shoes. While there are occasionally lovely events to attend the days of Eddy from Absolutely Fabulous are no more.
Today public relations involves skill, determination and a passion for what you do, coupled with a little black book of all the best contacts. Coupled with this many people within the wedding industry are somewhat unclear of what PR actually is. It is often thought that it floats somewhere between marketing and advertising or that it is a combination of the two, while others think it is just about getting into magazines, featured online and on television.
But what exactly is PR? By definition public relations is: “a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and co-operation between and organisation and its publics.” (Harlow, quoted in Wilcox et al). But simply put public relations is about reputation and the result of what you do, what you say and what others say about you.